Premier Idaho Market Research

A full-service Idaho research firm with the experts, facility and participants you need to uncover, explore and deliver critical insights for your business.

Researchers overseeing a focus group and taking notes
Research Services

Every research project is bespoke to the organization for which it is created

We are the people who love to investigate, explore, experiment and analyze.  We are a full-service research firm experienced in all aspects of research design and analysis.

Our work provides insight to innovation and discovery, supports UX design and development, and offers environments for qualitative conversation and observation. We empower our clients' decision making through quantitative data by employing a variety of methods from surveys and market research, to tracking studies and data analysis. We pride ourselves on the continuous recruitment and development of strong panels, built with quality, dependable participants.

Participant recruitment

Research is only as good as its participants. We recruit great ones.

We take pride in the quality of our research and that extends to the strength of our participants. We offer targeted, specialized research panelists who show up ready to contribute. We have a statewide verified panel specific to Idaho for qualitative and quantitative projects. We are skilled at highly targeted recruitment including B2B, experts, and healthcare.

Focus group participants engaged at the Idaho Market Research focus group facility
Idaho demographics

Everything you need to conduct market research in one, diverse market

Geographic diversity

From urban to rural—we have access to participants in every type of geographic region.

Trend forecasting

Idaho is nationally recognized as an emerging market with highly sought after demographic diversity and trend insight.

State expertise

We help companies and organizations gain insight from all corners of our great state.

Target populations

Idaho diversity continues to expand. 13.3% of our Idaho population is Hispanic, allowing for Spanish-speaking panels, focus groups and moderation.

Bright sunny focus group room empty
Focus Group Facility

A neutral space thoughtfully designed for any type of qualitative research

Our facility is specifically designed for on-site qualitative market research. Only in a specialized facility like ours can researchers get behind-the-scenes access to interviewee insights and discussions.

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Contact us to get started

Let us lead your next research project. In addition to our focus group facility, we offer full service market research offerings.

phone
208.315.9999
email
hello@idahomarketresearch.com